On a recent episode of Channel NewsAsia’s Asian Dragons Rising, a six-part series that presents insights on the success strategies of local companies, Pinnacle Motors International was singled out as one of Singapore’s fast-growing businesses.
Surprisingly, what dominated screen time were scenes of City Harvest’s Pastor Goh Yock Kiang conducting his weekly devotion sessions at the offices of Pinnacle Motors!
Pastor Yock Kiang’s weekly devotions at the company began with just a handful of staff in September 2007. The meetings grew rapidly in size, and today, Pinnacle’s key management, sales and operations staff attend the meetings every Friday morning. As the employees started applying Biblical values imparted to them at the weekly devotions, the company also began to experience stalwart financial growth.
Valerie Tan, a City Harvest member and Managing Director of Pinnacle Motors, cited the company’s focus on investing in the welfare of its people as one key reason for its success. The program then went on to highlight the company’s weekly office devotions as the main channel via which business ethics and good work habits were imparted to every employee.
It was truly a first on national television, so much airtime spent showing a pastor share the Word of God in an office environment. The programme effectively positioned Pinnacle Motors as a company which is able to marry strong Christian values with a secular workforce and achieve remarkable business success.
This truly is the Cultural Mandate being lived out and fulfilled by City Harvest’s rising sons and daughters.