The organization conducts a car decal distribution in support of the world’s first Youth Olympic Games.
| CN PHOTO: Andreas Loh
During the week of July 2 to 9, volunteers and staff of CityCare Ltd. got busy distributing special car decals to vehicle owners in support of the inaugural Youth Olympic Games 2010 that takes place in Singapore this August.
The limited edition decals come in five colors to match the five Olympic rings, with only 10,000 pieces created in each color. Produced by the Ministry of Community Development, Youth and Sports, they feature the YOG mascots, Lyo and Merly, on top of a “1”—to represent the first time the games are being held.
CityCare put in motion MCYS’s effort in involving the community by garnering some 100 staff and volunteers over the week for the decal distribution. Standing at each of the 16 locations islandwide from 11 a.m. to 7 p.m., volunteers handed out and helped vehicle owners display the decals on their cars in a bid to show support for Singapore as host for the 2010 Summer Youth Olympics.
The decals have proved wildly popular. By Tuesday, half the decals had already been given away, with a number going to companies and organizations who requested them in bulk for their employees. Some car owners were seen sticking more than one on their windshields.
CityCare is a not-for-profit organization started in 2007. Active in its support for the YOG, CityCare printed and distributed 40,000 car decals bearing the message “We Support Singapore 2010” during the run-up to the bid to host the Games. They also partnered with ComfortDelGro for 15,000 taxis to bear the decal.
When Singapore won the bid for the YOG, CityCare’s volunteers spiced up the announcement party at the Padang with their signature orange T-shirts and colorful placards to celebrate.
Cindy Koh, administrator for CityCare, 27, said, “All our staff and volunteers are very excited to play our part in publicizing the YOG, so that the community, not just the athletes, is excited about it. This is a world-first, and our whole team and volunteers want to get Singaporeans pumped up about the YOG.”
“The YOG is something that our nation can be proud of. To all who are displaying the limited edition of YOG decals, you are making Singapore’s history in this first-ever Youth Olympic Games,” says Andrea Lim, 33, a senior executive at CityCare.