Boys’ Town receives bursary donation from InQueenz.
|PHOTO COURTESY OF GENECIA LUO|
Success is hard to come by, but when it does, it’s heartening to see how some choose to “pay it forward” by giving back to society.
Take InQueenz, a personality development and training academy that has been producing pageant winners since its inception in 2007. Most recently, 10 of its students came out tops in the South East Asia Beauty & Tourism Expo 2010 and Mrs Singapore & Classic Mrs Singapore 2010 pageants.
At the first taste of victory, founder Genecia Luo is quick to plow her success not back into her company, but into the community.
On April 11, InQueenz held an event known as Dinner Under The Stars, a collaboration with TKS & Sons, an events organizer. Held at the House of Seafood, the dinner was thrown in honor of five children from Boys’ Town, a home for at-risk boys. Others who graced the event were pageant participants, their family and friends.
Aside from treating the boys to a sumptuous seafood dinner, InQueenz also presented each of them with a financial scholarship of S$500, to aid them academically. This is the dual-pronged approach of InQueenz’s community outreach to the Boys’ Town: To provide bursaries as such, as well as to empower them with necessary life skills through talks.
InQueenz is a company that is big on corporate social responsibility, having previously been involved in social projects with SPARKS, CARE Singapore, MINDS Singapore, Children’s Cancer Foundation, and Focus on the Family.
Luo, who has long been an active volunteer in various social causes, feels that giving back to society has kept her grounded and developed in her sound values and core beliefs that have guided her in training pageant hopefuls.
A former occupational therapist for children with learning difficulties, Luo has gone from “kampong girl, to athlete, to beauty queen, and now, entrepreneur.” It was her inner passion to help women and youth that has led her to establish InQueenz’s CSR mission, supporting charitable causes for the benefit of society.
Luo herself comes from an underprivileged family background and had to support herself through school at a young age. Thus, she feels drawn to working with youth at risk. She hopes that simple acts of helping the underprivileged youths will, in turn, mold them toward being responsible and community-minded citizens of Singapore.