The influence of the mass media as a creative tool to spread the gospel.

Contributed By Dannon Har

Not everybody can have access to a church or even a Bible, but this does not mean that the message of the gospel cannot extend its influence beyond a church building. With the advancement of technology and the mass media over the decades, more and more avenues, such as satellite TV and Internet live streaming, allow people to connect all over the world.

For senior pastor Kong Hee, his own 30-minute satellite program, Harvest Time, began in the early 90s with the sole purpose of spreading the gospel to the masses in various countries that allow Christian TV. From a humble beginning of just two television stations—Taiwan’s GoodTV and India’s MiracleNet—Kong’s preaching network has expanded to include 13 television networks from Asia and beyond, with a potential viewership of more than 986 million people.

Positive feedback has also allowed more doors to be open for Kong’s messages to be heard in continents as far as the United States and the United Kingdom. “The majority of our viewers like the vibrancy in our praise and worship, and of course the preaching by Pastor Kong which is dynamic, anointed and relevant,” says Karen Chua, 35, media administrator for the Harvest Time program. Some of the more popular and well-received sermons are God In Ancient China and the Making Marriage Work series.

Added Chua, “As one broadcast of the program via satellite can reach millions of households, the availability and reach of the mass media is an avenue we should make use of because our goal, at the end of the day, is to fulfil the Great Commission by preaching the Word of God to as many people as possible.”

The 30-minute Harvest Time weekly broadcast airs in over 13 satellite and cable television networks all around the world and reaches a potential audience of 986 million viewers. For more information, please visit http://www.chc.org.sg/eng/media/media_satellite.php.

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