SINGAPORE, 25 OCTOBER 2008 — Many keen-eyed City Harvest members have recently been surprised to see whole double-decker buses plastered over with advertisements for the highly-anticipated Asia Conference, an inaugural regional event to be held by City Harvest Church in November.

PHOTOS: Edmund Tay

However, few are aware that behind those attention grabbing and expensive bus ads is a humble Johor Bahru resident who shuttles to and fro weekly to attend services at City Harvest Church.

“God moved me during service one day to sponsor S$100,000 for the bus ads,” said Peter Phang, 30, a manager of a bus building company based in Malaysia.

Although Peter himself has not had many opportunities to see the ads on buses as they run only in Singapore, he proudly shares that many of his clients and business partners have praised them. “Even professional advertisers are impressed,” he says.

Those who have yet to see the ads should keep their eyes peeled for bus services 130, 131, 51, 57, 100, 128, 157, 64, 105, 24, 27 and 53. These routes ply through most of the city center and major suburban hubs.

While the ads cost more than triple the yearly income of an average Singaporean, Peter says that he has no regrets as he is convinced of the impact that the Asia Conference will have on the marketplace in Asia. He also believes that God has already begun blessing him.

For more details on the Asia Conference, visit www.asiaconference.org.sg